A lot of bling bling: Chopard

You can never get enough watches even in this modern, digital time.
I'm fond of Swiss watches. I wore Swatch by myself but there are
lots of other magnificent brands such as Chopard.

Besides watches Chopard sells lots of beautiful jewelry such as
necklaces, earrings and of course tiara's.

This brand still has its headquarters in Geneva, Switzerland and it
also has a nice royal history. Due to its lovely history Chopard is
mentioned on this blog.

Chopard Shop in Rome Italy



Some royal history

In 1860, the 24-year old Louis-Ulysse Chopard (1836-1915) founded its
watch manufactory in Sonvilier Switzerland. He specialized himselves
in making ultra-thin, high-precision pocket-watches intended for daily
wear. He traveled across Eastern Europe, Russia and Scandinavia to find
customers. He even became a supplier to Tsar Nicholas II.




Tsar Nicholas II





In 1904 Karl Scheufele I (1877-1941) bought a company in
Pforzheim, Germany. He invented a special clip to attach a pocket-watch
to the wrist. His son Karl Scheufele II (1907-1966) took over his
father's firm after World War I.

After the death of Louis-Ulysse Chopard, his son Paul-Louis continued to
develop Chopard.

In 1937 the company moved to Geneva, the world capital of
watchmaking. There Paul-André Chopard (1898-1968), the grandson of
Louis-Ulysse carried on the family tradition. However none of his
children wanted to take over the firm.

Karl Scheufele III, the grandson of Karl Scheufele I reached an
agreement with Paul-André Chopard to buy the firm. This took place
in 1976.

During the years, Chopard also produced many wonderful jewelry
often worn by royalty.

In 1988 Chopard started a partnership with the Mille Miglia the
vintage car rally in Italy. They also are sponsors of the Grand Prix of
Monaco.

Ten  years later, in 1998, Chopard became an official partner of the
Cannes Film Festival.

Nowadays Chopard still is owned by Caroline Scheufele and
Friedrich Scheufele.


Chopard Shops

This picture of the lovely Chopard Shop was taken in 2017 in
Rome, Italy. Of course there are Chopard Shops around the world.
The company has around 2,000 employees worldwide, 900 of them
works in Switzerland.

There are Chopard Shops inter alia in:

- China;
- United Kingdom;
- Monaco;
- New York (United States).

Tiara

Chopard also produced some lovely tiara's inter alia for:

- Elizabeth Hurley;
- jewelry in the Diana movie.




This post will be updated during the coming years. 

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